Hello lovely and welcome back to iridescent wave, your one-stop shop for candles, pumpkinry, and other homeware! After a healthy (but mostly mentally unhealthy let’s be real LOL) almost two years in the web3 music space (omg), I, Celia Inside, have finally begun releasing music NFTs. My whys and whats around that are probably fit for a post of their own, but that is not why we’re here today! We’re here because my friend Jadyn Violet, the web3 music self-made legend himself, was happy to jump on a 30-40 min. Twitter space with me for a quick one-on-one style super interview (hence the name, Celia vs. Jadyn) full of gems and practical advice that I think we could all use:
about to hop on a call w/ @jadynviolet if you want to join usss 🤠 https://t.co/LMj98XPIpf
— celia inside (@celiainside) September 26, 2023
I first ran into Jadyn a couple years back on the Audius Discord server. We’ve stayed friendly since then, and run into each other here around NYC from time to time, which is always a treat. Since those early days of web3 music exploration, Jadyn has gone on to create one of the most active & welcoming communities out here, the UVR (Underground Violet Rave), which meets Mondays and Fridays at 11am EST via Twitter space.
In our time together, our conversation ranged from advice for artists newly dropping in web3 to exercise philosophy to time management. Here are three big takeaways from our chat that I found most valuable and noteworthy.
1. Success in Web3 Music Directly Correlates with How Well You Build Your Brand & Community
The biggest success stories (for web3 artists and also for Twitch streamers, TikTok-ers, etc. — this applies across the board) directly correlate with how big the individual’s audience or communities are. I see the web3 music world as extremely social. If you’re not tapped in with others in the space, if you haven’t given people a reason to rally around you (your music is good? So is lots of people’s), you probably won’t be able to generate much (social) buzz. How to accomplish this? Read on, reader!…
2. Prioritize where you spend your time.
Anyone grinding in music knows the importance of content creation, promotion, and marketing. For web3, I would add networking — meeting with people, learning about what they do and how you can work together — to that list. As Jadyn put it, you can easily fill up your day with work, but if your time & energy isn’t directed intentionally in ways that will truly move your needle forward, you will end up just spinning your wheels. He also tries to spend the least amount of time on social media as possible by sticking to a time schedule. Underrated and related: he also stays accountable to himself by working out in the morning and eating healthy, which is the kind of common sense but major key advice that can change lives! Taking care of yourself holistically is vital.
3. Consistency, like love… is not enough
You can host a Twitter space with the same five people for a whole year (wow! lots of hard work and time)… and not grow your community. The key, according to Jadyn, is to be intentional with social networking so that it translates into growing your community. How? Integrate the people you’re networking with into your plans, spaces, projects. Otherwise, you’re just — again — spinning your wheels, and probably burning out on exhaustion and disappointment in the process.
Catch Jadyn Violet in his UVR Twitter spaces on Mondays & Fridays at 11am, and definitely keep a lookout for his Raver Realm project premiering later this month!
xo C